You have stumbled across the microblog of Mark Hawker, a social researcher. I am also the author of The Developer's Guide to Social Programming.
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“The inherent difficulty of conveying the use of a technology directly through its design is well known to archaeologists, who have learned that while the attribution of design intent is a requirement for an artifact’s intelligibility, the artifact’s design as such does not convey unequivocally either its actual or its intended use.”
Lucy Suchman on the design of artifacts.
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